About FeedMeToo


FeedMeToo is an online platform that enables Australian foodservice to easily cater for customers with food allergies, and helps reduce the risk of your customers being exposed to food allergens.


FeedMeToo supplies venues with the resources, foodstuff, and education to create safer and more appealing dining out options for Australians living with food allergy.


Cafes and restaurants are missing out on business by not adequately catering for customers with food allergies. Most food businesses aren't well educated on the risks involved with not properly handling food allergies, and the likelihood of cross-contamination is high.

Australia has the highest rate of food allergies in the world. Around 30 per cent of Australians are avoiding food components such as gluten, dairy and meat. 1 in 70 Australians has Coeliac Disease and around 10 per cent of Australians have other food allergies. 

At the same time, people living with food allergies are missing out on eating out. A Coeliac Australia survey showed that trust is a major issue when eating out. 62% reported that fear of cross contamination prevents diners with Coeliac disease from eating away from home. Research conducted by Allergy & Anaphylaxis Australia found that 4 out of 5 respondents have had an allergic reaction when eating away from homeGiven that people usually dine with friends or family, this equates to vast numbers of Australians who simply don’t eat out.

According to Coeliac Australia, the gluten free consumer is very loyal if they have a good dining experience. A recent member survey reported that 99% of customers would be very likely to return to a restaurant where they had a good gluten free experience. And most share their experience with others in the food allergy community.


Annabel Selby-Jones FeedMeToo

Annabel Selby-Jones founded FeedMeToo after being frustrated with the lack of dining out options available to her two sons with Coeliac Disease. Sure, some venues have lovely salads, or grilled meat and veggies with no sauce, but that doesn’t do the trick for lots of kids who stare longingly at what other kids are eating. And often upon further questioning, we’d discover that the gluten free chips on offer had been fried with other battered foods, or the gluten free pizza cooked amongst the wheat flour from the other pizzas. Eating out was just not worth it for our family of five.

With a background in food and health communications, and personal experience living with the challenges of food allergies, Annabel decided it was time to fill the gaping hole in the market by linking suppliers, foodservice and food allergy educators to Australians living with food allergies.

FeedMeToo's founder talking food allergies 

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20 years’ experience in food and health communications + 10 years' frustration at not being able to dine out with my Coeliac kids = FeedMeToo

Kids with Coeliac Disease

[i] https://nationalallergystrategy.org.au

[ii] https://www.coeliac.org.au/foodservice/r=C5840E97DBFBC7FFBCC094960CAB701F